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With JOHNSON’S®, Bath Time Can Be SO MUCH MORE

Bath time is not just about keeping your baby clean—emerging science reveals multisensory experiences are critical to helping shape your baby’s growing brain. With opportunities for touch, sight, smell and sound, bath time is an excellent time for you to nurture your baby’s development. 

How to Bathe Your Baby

When it comes to bath time, your baby has special needs. Learn how to wash your baby safely and effectively while engaging her senses and growing the bond the two of you share.

Giving Your Baby a Sponge Bath

Sponge baths are a great option to care for your newborn’s delicate needs, while still bonding and encouraging your baby’s healthy development through scent and touch.

Bath Callout 2

As your baby grows, she’ll start to explore more, which means she’ll make more of a mess. Too many baths may dry out her skin, but you can strengthen your bond and keep her clean in between.

Bath Callout 3

Bath time is an opportunity to help your baby learn and grow through her sense of touch, smell and time spent with you. Discover what you can do with your baby to help her get more out of bath time.

Bath Callout 4

Your toddler is becoming more independent every day, but she’s still learning from you. Help her discover the world even more with extra ways to engage her senses.

As your baby’s hair grows, it will need the right cut, care and products to help keep it healthy and knot-free.

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