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Beyond the Bath

Beyond the Bath

Healthy Children, Healthy Families

Through volunteer time, financial donations and skill sharing programs, JOHNSON’S® is dedicated to supporting happy, healthy baby development for kids all around the world.

Some of the programs we’re involved with include:

Save the Children – JOHNSON’S® is an advocate for all babies all around the globe. Through our partnership with Save the Children, we can support efforts to create a safe and stimulating environment for babies today and tomorrow to help them thrive.

Millennial Development Goals (UNF) - The United Nations Foundation has established 8 Millennium Development Goals designed to aid the world’s poorest people, and Goals 4, 5 and 6 focus specifically on the health and well-being of babies and mothers. In 2010, JOHNSON’S® along with our parent company, J&J, pledged to support Millennium Development Goals 4, 5 and 6 with a comprehensive, five-year commitment to reach as many as 120 million women and children a year by 2015. We are on track to fulfill this commitment and will continue to focus on these vital issues through 2015 and beyond.

Our Babies Will Inherit the Planet

We all want to leave our children with a healthy planet. JOHNSON’S® is committed to doing its part to ensure an environmentally stable and secure world for our children as they grow.

For more information on how our parent company, Johnson & Johnson, has been caring for the planet for more than 120 years, please visit

With 9 billion people expected to be living in the world by 2050, and natural resources already being consumed faster than the planet can replenish, caring for the planet that cares for us has never been more important.

EARTHWARDS®: One of the ways we hold ourselves accountable for environmental improvement is our EARTHWARDS® program. EARTHWARDS® defines how we address the environmental and social impacts of our products. To become EARTHWARDS® recognized is no easy feat. It requires a product to deliver on Johnson & Johnson’s highest standards for product sustainability. We consider the impacts of sourcing the ingredients for the product, making the product, packaging the product, and delivering the product to you. We also think about the impacts while you use it - think hot water - and after you use it - think recycling!

By 2020, all new JOHNSON’S® products will be EARTHWARDS® recognized, meaning that they will meet higher science-based environmental standards across at least three of seven categories: materials, packaging, energy, water, waste, innovation, and social impacts. We will keep you updated on our EARTHWARDS® progress here.

CARE TO RECYCLE®: You can make a difference in your home, as well, especially in the smallest room in the house – the bathroom. By recycling your empty JOHNSON’S® bottles you are helping us turn plastic into possibilities. For more information on our CARE TO RECYCLE® program, visit

Our Safety & Care Commitment: We’ve developed tools that help us ensure that our products are not only gentle on baby, but also gentle on the environment long after you use them. Since many of our products are washed off the body into the local wastewater systems, which then feed into the broader water supply, we seek to understand how our products interact with these water environments using a tool we call GAIA — Global Aquatic Ingredient Assessment™. For more information, visit Our Safety & Care Commitment.

Know Your Baby Science

Do you know how many colours your baby can see? Or when she can start smelling things around her? Read on to know all the science about your little one!

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.


Explore all of JOHNSON’S® baby products or use our product filters to narrow your search, helping you find just what you’re looking for—fast.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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