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Rules and Regulations for Birthday Mega Contest

Concept: Have moms celebrate with us by showcasing all the milestones their little one has gone through an image or a video of these moments. The moms would also mention the Johnson’s baby product they have used on their baby to support their care and growth.

How it works:

  1. We’ll ask the moms to share a story of their baby’s milestones.
  2. Users can participate either through an image or through a video post.
  3. To encourage entries through both image and videos, we suggest announcing 1 winner each for image and video on Instagram and Facebook each (4 winners total)

Activated on Facebook and Instagram:

  1. Announce the contest on post
  2. Our influencers will also be announcing the same on the stories and with an in-feed post
  3. Accept entries through images and videos
  4. Ask the viewers to participate on Instagram through the specially curated hashtag - #SoftnessTurnsOne
  5. Share a few entries on stories to encourage users to continue participating and build morale

Choosing the winners:

  1. Entries will be permitted from 5 pm on the 10th September till 10 am on the 13th September.
  2. Image/Video with the maximum number of comments will be declared a winner.
  3. More points if the participant reposts the image/video on story with J&J stickers.

Rules for participation for audience:

  1. The mothers who participate in ___#SoftnessTurnsOne___________ (“Contest”) shall be referred to as “Participants/ you/ your.”
  2. By entering into this Contest, the Participants agree to having read and being bound by the terms and conditions of this Contest, including having agreed to share personal information necessary for conducting the Contest.
  3. The Participants should be a mother, major and above 18 years of age.
  4. The Participants shall need to share a story or post in the form of an image and/or video on Instagram as well as Facebook, showcasing the milestone their baby has gone through. The Participants would need to mention the Johnson’s® cottontouch product they have used on their baby to support their care and growth in such image and/or video.
  5. Participants would need to provide hashtag #SoftnessTurnsOne along with their story or post to be considered eligible to enter the contest
  6. The Participants are encouraged to ask their friends to comment on their  post and share their own milestones as well to participate in the Contest.
  7. The Participant whose image or video has maximum comments on  it, will be declared the winner.
  8. To be considered eligible for the contest, the Participant shall need to follow & tag @johnsonsbabyindia on Instagram and [email protected]__________ page on Facebook
  9. For brownie points, the Participants may share their image post or videos by using Johnson and Johnson  milestone stickers and tagging _________their friends to participate__ on Instagram and Facebook.
  10. Entries for the contest shall be taken and valid 5 PM on 10th September 2021 till 10 AM on 13th September 2021. Entries received during this slot will only be applicable.
  11. Winners to be declared on Monday, 13th September 2021 at 6 pm. There shall be 4 winners in total, one for image and the other for video on both Facebook and Instagram
  12. The decision of Johnson and Johnson Private Limited in relation to the number of winners, term and conditions of this contest, value, nature, type and number of prizes, mode of dissemination of prize, disqualification of a Participant, remyval of any entry/ post etc. shall be final and binding on all Participants.
  13. Johnson and Johnson Private Limited (“Company”) may at its own sole discretion amend, cancel, remove, delete, discontinue the Contest and/or any of its terms and conditions, at any point of time.
  14. _____________We will be announcing the winners on our stories by tagging them and reaching out to them via direct message on Instagram and facebook asking for their address where the prizes will be sent.________-.
  15. The personal information, if any, being collected through this Contest, shall be used solely for the purpose of conducting the Contest. If you do not wish your information to be collected, you may choose not to participate in the Contest. The said information may be transferred and processed by Company’s affiliates and service providers for the purpose of conducting the Contest.
    We will only use your personal information for the specific purpose for which it was given to conduct the Contest in its entirety. ________________
    You may learn more, relating to the personal information we collect and record, by reading our privacy policy online at
  16. Company is not responsible for any warranty. quality and/ or defects in product and/or service relating to the prizes being offered in the Contest.
  17. The Participants are instructed to not post any obscene, vulgar, illegal, invalid, defamatory, comparative entry (image and/or video) in this Contest, which will be subject to immediate removal and disqualification.
  18. The courts of Mumbai shall have exclusive jurisdiction for any disputes relating to this Contest.

Winner Prize- Smart watch
No. of winners- 3

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