Skip to main content


Each of the ingredients in JOHNSON’S® products is included for a specific purpose.

Our Promise

For over 100 years, we've dedicated ourselves to understanding babies and the special nurturing that their eyes, skin, and hair require. This requires constant research, upgradation, and innovation as new information in constantly brought to light.

We use our knowledge to provide mothers with safe, clinically proven mild, and gentle products. Our products engage the senses and, when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.

But we don't stop there. We listen – to every concern, every thought, every apprehension expressed about our products. We monitor feedback and also conduct real-world evaluations with moms and healthcare professionals. 

You’ve told us that the trust you have in JOHNSON’S® products means going beyond the testing — that it’s more than science measuring the safety of our products. It's a responsibility we take seriously as we continue to apply our knowledge and research to bring you safe, innovative products that live up to our pure, mild, and gentle promise.


We aim to progress with – if not before – the times when it comes to research and product innovation. In this day and age, we are constantly trying to update, and improve on existing product formulations, so your baby’s protection is never compromised. 

While we are proud to be the first major organization to set and meet a public commitment, we also promise to continue making further enhancements to our baby products by the end of 2015.

After all, as a parent, you're committed to providing the very best care for your baby. And so are we.

The Changes 

In light of the research and our interaction with you, we’ve made a few changes that enhance our products. Ingredients are the building blocks of our products. Hence, we know moms and dads are interested in them. We can assure you that we're always working to maintain, if not better, our high standards through quality control, innovation, and constant research. 

Here's a rundown of how we've changed our use of particular ingredients and replaced them with newer, better alternatives in our formulations.

  • Quaternium-15: This type of preservative releases a very small amount of methylene glycol, the same type of formaldehyde found naturally in fruits and vegetables. In fact a person’s exposure to formaldehyde in an apple is greater than 15 bottles of baby shampoo.
    Regardless, we have removed this ingredient from our products and replaced it with an alternative preservative system.
  • 1,4-Dioxane: It is a byproduct of a process that makes our cleansers non-irritating. It may sound like a strange chemical compound, but actually it also occurs naturally in tomatoes and coffee.
    Our formulations meet some of the highest standards for 1,4-dioxane impurities.
  • Parabens: These are preservatives, which ensure that dangerous bacteria doesn't have the chance to grow. However, they also occur naturally in mangoes, blueberries, and honey.
    Although they are not harmful, we've found a way to remove them from our reformulated products, and replaced them with alternative preservatives.

We're working on removing parabens from ALL of our products by the end of 2015.

  • Phthalates: There are many types of phthalates, but only a certain class of phthalates (called low-weight phthalates) is used in personal care products. These phthalates have a very strong safety record. Regardless, in order to ensure peace of mind, all our baby products worldwide are now phthalate-free.

These are a few examples of how, at Johnson & Johnson, we strive to give you the best with constant feedback monitoring, extensive research, and better alternatives. This has also helped us publish the most peer-reviewed research papers in the industry, outlining new discoveries, not just for us, but for the world at large.

After all, we are here because children, yours and ours, are our top priority. So, please do not hesitate to contact us in case of any query. Here’s to their happy, healthy development!

Your Ingredients Questions Answered

We are here for you. You can write to us, share your photos with us, complain to us, ask us for advice–and we are here to help.  And no question is a bad question, especially when it comes to care and concern for your baby. So go ahead and ask us about whatever’s on your mind. 

To get things started, here are a few questions we have received recently.

Q.What are essential oils and are they okay to use on my baby?

A.An essential oil is a thick liquid that contains the base aroma of a plant. It is used as a fragrance in many consumer products. While essential oils are natural and may sometimes be safe for adults, they also contain allergens and can be irritants to baby’s skin, so they don’t pass JOHNSON’S® safety requirements or testing. JOHNSON’S® does not support the use of essential oils in baby products.

Q.I noticed that some of the natural baby care products I was looking at in the store were different colors and sort of different textures, too. Why is that?

A.What you’re talking about is “shelf life” and it’s important because sometimes a shampoo or baby wash can sit at a store for a few weeks before you take it home and use it. The products that look separated, appear discolored, or have an unusual odor generally indicate an unwanted or unexpected ingredient interaction.  Why take the risk?  We do not recommend that you use them on your baby.

Q.I assume if something costs more it must be better and have better ingredients.  Is this true?

A.Unfortunately, cost does not necessarily mean that a product has better or safer ingredients.  At JOHNSON’S®, we believe in charging fair prices to continue to make safe products available for all moms and babies.

What questions do you have? Send us an email to [email protected] and check back here for the answer.

Each of the ingredients in JOHNSON’S® products is included for a specific purpose. We use the legally required INCI (International Nomenclature of Cosmetic Ingredients) nomenclature to describe each ingredient on the label, but we realize they’re not all household names. If you’re curious about what each ingredient does or why it’s included, take a look at our color coded ingredient list.

  • Purple – Adds color to the product
  • Yellow – helps cleanse skin and/or hair
  • Green – helps maintain product thickness
  • Red – adds moisture to skin and hair
  • Dark Blue – helps maintain product freshness
  • Gold – helps adjust ph levels
  • Pink – helps keep the product mixed together
  • Grey – helps absorb moisture
  • A
    • Acrylates Copolymer
    • Acrylates/C10-30 Alkyl Acrylate Crosspolymer
    • Aloe Barbadensis Leaf Extract
    • Avena Sativa (Oat) Kernel Flour
  • B
    • Behentrimonium Chloride
    • Behentrimonium Methosulfate
    • Behenyl Alcohol
    • Blue 1
    • Butyrospermum Parkii (Shea Butter)
  • C
    • Carbomer
    • Ceteareth-6
    • Cetearyl Alcohol
    • Cetearyl Glucoside
    • Cetrimonium Chloride
    • Cetyl Alcohol
    • Cetyl Hydroxyethylcellulose
    • Citric Acid
    • Cocamidopropyl Betaine
    • Coco-Glucoside
    • Cocoglycerides
    • Cotton
  • D
    • Decyl Glucoside
    • Dicaprylyl Carbonate
    • Dicaprylyl Ether
    • Dimethicone
    • Disodium Lauroamphodiacetate
  • E
    • Ethylhexylglycerin
    • Ext. Violet 2
  • F
    • Fragrance/Parfum
  • G
    • Glycerin
    • Glyceryl Oleate
    • Glyceryl Polyacrylate
    • Glyceryl Stearate
    • Glycine Soja (Soybean) Oil
    • Glycol Distearate
    • Guar Hydroxypropyltrimonium Chloride
  • H
    • Hexyl Laurate
    • Hydrogenated Cottonseed Oil
    • Hydrogenated Palm Glycerides
    • Hydrogenated Styrene/Isoprene Copolymer
    • Hydroxyethyl Behenamidopropyl Dimonium Chloride
  • I
    • Isopropyl Palmitate
  • J
  • K
  • L
    • Laureth-4
    • Lauryl Alcohol
    • Lauryl Glucoside
    • Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride
  • M
    • Magnesium Aluminum Silicate
    • Mineral Oil
  • N
  • O
  • P
    • p-Anisic Acid
    • PEG-150 Distearate
    • PEG-40 Hydrogenated Castor Oil
    • PEG-80 Sorbitan Laurate
    • Pentaerythrityl Tetraditbutyl Hydroxyhydrocinnamate
    • Pentasodium Pentetate
    • Phenoxyethanol
    • Polyglyceryl-10 Laurate
    • Polyglyceryl-2 Dipolyhydroxystearate
    • Polyquaternium-10,Polyquaternium-7, Polyquaternium-37
    • Polysorbate 20
    • Potassium Acrylates Copolymer
    • Propylene Glycol
    • Propylene Glycol Dicaprylate/Dicaprate
  • Q
  • R
    • Red 33
  • S
    • Sodium Benzoate
    • Sodium Chloride
    • Sodium Citrate
    • Sodium Cocoate
    • Sodium Coco-Sulfate
    • Sodium Cocoyl Isethionate
    • Sodium Hydroxide
    • Sodium Laureth Sulfate
    • Sodium Lauroamphoacetate
    • Sodium Lauryl Sulfoacetate
    • Sodium Palm Kernelate
    • Sodium Palmate
    • Sodium Tallowate
    • Sodium Trideceth Sulfate
    • Stearic Acid
    • Stearyl Alcohol
  • T
    • Talc
    • Tetrasodium EDTA
    • Theobroma Cacao (Cocoa) Seed Butter
    • Tocopheryl Acetate (Vitamin E)
    • Tricalcium Phosphate
    • Trideceth-6, Trideceth-9
    • Trisiloxane
  • U
  • V
    • Violet 2
  • W
    • Water
  • X
    • Xanthan Gum
  • Y
    • Yellow 10
    • Yellow 6
  • Z
    • Zea Mays (Corn) Starch

Selecting the safer preservatives

Preservatives have gotten a bad rap lately, but they play an important role in product safety.

Think of preservatives as ingredients that prevent spoilage—just like with some foods, we need them to help keep products fresh, preventing mold or bacteria from growing in them. In fact, without some type of preservative system, you’d have to throw away your product after only a few weeks to prevent it from getting moldy or risk bacterial infection.

JOHNSON’S® takes a lot of care in figuring out the best way to preserve our products so they stay safe. There are lots of preservatives approved for use by regulatory agencies worldwide (estimated more than 60), but only a small number meet all of our strict requirements for babies.

Every preservative ingredient we use must pass a five-level safety assurance process as well as the JOHNSON’S® BEST FOR BABY Standard for safety. When selecting preservatives, we also adhere to other safety steps, including:

  • Ongoing review of the most up-to-date research and available data on preservative ingredients
  • Identifying potential factors that may have an impact on the effectiveness and safety of the product's use, including how it will be used and where it will be stored
  • Evaluating all suppliers of our ingredients to ensure they conform to our high standards for quality and safety.

Know Your Baby Science

Do you know how many colours your baby can see? Or when she can start smelling things around her? Read on to know all the science about your little one!

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.


Explore all of JOHNSON’S® baby products or use our product filters to narrow your search, helping you find just what you’re looking for—fast.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

Back to Top