The right kind of frangrances can provide important benefits

JOHNSON’S® is continually pioneering novel ways to support positive engagement and emotional connection between parents and infants.

A growing body of evidence-based literature suggests that infant skin care products with a gentle, purposefully included fragrance can be highly beneficial. Infants respond positively to olfactory stimulation; gentle fragrances can enhance calm and reduce stress in both parents and infants, encouraging bonding through bath and before-bed routines, and preparing baby for sleep (Figure 1).^6-11

However, given the vulnerability of an infant’s skin, fragrances should pass rigorous testing and comply with strict global standards.

Contact dermatitis in infants

Topical skin care ingredients, such as some fragrances and preservatives, are among the most common contact allergens,¹⁷ and there is some concern about the inclusion of fragrances in infant products.¹⁸

The skin of infants – particularly the stratum corneum – is thinner than that of adults, making it more vulnerable to topical irritants and allergens.¹⁸ Irritant contact dermatitis can develop from birth, as a direct result of contact with irritants that cause changes in the skin pH or cellular lipids, followed by immune cell activation and an inflammatory response.¹⁸ Allergic contact dermatitis can develop from as early as six months of age, due to cumulative exposure of the immature skin immune system to sensitising agents that lead to skin barrier deterioration.^{18, 19} The presence of allergic contact dermatitis also increases skin sensitivity to irritants.¹⁸

Products claiming to be ‘natural’ or ‘hypoallergenic’ are not necessarily less sensitising¹⁷

The prevalence of contact dermatitis is rising globally, largely due to the increasing use of non-regulated herbal or ‘natural’ ingredients – particularly fragrances.^{17, 18} Clearly, products described as ‘natural’ may not be truly hypoallergenic, nor specially formulated to be safe for the unique needs of infant skin.

There is a lack of standardised criteria for product claims stating ‘fragrance free’ or ‘unscented’. Products carrying these claims may still contain aromatic compounds such as fragrance oils (including plant-derived essential oils) which are not specifically included for their fragrance, but which mask the inherent scent of other ingredients.⁴ Many such ingredients, even if claimed to be ‘natural’, can act as irritants or allergens.^{18, 20}

JOHNSON’S® formulates its products to be safe and gentle to delicate infant skin

JOHNSON’S® enhances the pleasure of bath and before-bed routines for babies and their parents, using gentle fragrances purposefully designed to enhance positive emotions and bonding. Using our in-depth knowledge of infant skin, we ensure our formulations are ultra-mild, to minimise skin irritation and allergic reactions.^{4, 5, 21-23} 

Each formulation meets or exceeds global regulatory standards for delicate newborn skin.^{4, 5}JOHNSON’S® has among the highest standards in the industry for fragrance ingredients, putting each through rigorous dermal sensitisation potential testing.⁴ We ensure that all known allergens, and a continually expanding list* of potential allergens, are not included in our formulations. Our fragrance policy requires that all fragrances, at a minimum, comply with current International Fragrance Association (IFRA) standards.⁴ In addition, we go above and beyond to ensure our products do not contain fragrance allergens as identified by the Scientific Committee on Consumer Safety (SCCS), an independent scientific committee of the European Commission.⁵JOHNSON’S® fragrance standards are so highly regarded that they have been used to develop global guidance for baby product categories.²⁴

All our products are free of parabens, phthalates, sulfates, soaps, dyes†, and fragrance allergens*.^{1, 5}

With our balanced view of nature and science, and our commitment to transparency in our formulations, healthcare professionals can confidently trust and recommend JOHNSON’S® baby range as safe to use from the very first moments of life.

†Excluding Cooling Bar soap, Pink Blossoms Bar Soap, Active Fresh Wash, Cooling Wash
*List of fragrance allergens as identified by the Scientific Committee on Consumer Safety of the European Commission, 2012.
Use all products only as directed.
©Johnson & Johnson Consumer Inc. 2018
 

REFERENCES

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20. U.S. Food & Drug Administration website https://www.fda.gov. Aromatherapy. Updated October 5, 2016. Accessed August 22, 2017.
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22. State of California Environmental Protection Agency Office of Environmental Health Hazard Assessment. Chemicals known to the state to cause cancer or reproductive toxicity—July 7, 2017. Accessed October 13, 2017.
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24. Data on File. Johnson & Johnson Consumer Inc. IFRA Conformity Certificate, Honey Delight.