Skip to main content

Our commitment to science

For over 120 years, JOHNSON’S® has relentlessly advanced the science of infant care. We’ve conducted 90% of all industry-led research focused on understanding healthy baby skin.*1JOHNSON’S® has published more clinical research on infant skin physiology in the last 5 years than any other global skin care company.3 We are firmly partnered with paediatric skin experts, healthcare professionals and parents, to support ongoing pioneering research and create ultra-gentle products. We continually raise the bar to evolve our Best For Baby™ Standards, ensuring our products are aligned with the most up-to-date science of baby skin care, and the highest quality and safety standards.1, 2

Our research pursuits seek to strengthen the scientific support behind the transformative power of choosing a gentle approach to caring for baby. Some recent areas of research include the following:

  • Infant and maternal wellbeing research; specifically, the power of gentle touch for stronger parent-baby engagement and infant wellbeing and development
  • Ingredient research to ensure all our product formulations are gentle on the skin and minimise allergenic potential
  • Research on the infant skin microbiome and its importance in infant skin health and skin immunity

Our ultra-mild, science-based product line has recently been reformulated and expanded.
Healthcare professionals can be more confident than ever to recommend JOHNSON’S®products to parents who want gentle care products they can trust to be safe for their baby.

The science of infant and maternal wellbeing

JOHNSON’S®focuses on the power of gentle touch to enhance engagement and bonding, and encourage optimal infant development. We believe in the immense, transformative power of a parent’s gentle touch, and the importance of choosing a gentle daily skin care routine from the first moments of life, to help baby thrive.

Our research has enabled us to develop novel ways of studying the transition from womanhood into motherhood, and identified how best to fill the gaps across the 3 universal tensions of autonomy, competence, and relatedness, which influence the well-being of both mother and baby.4, 5  

With JOHNSON’S®’s unmatched baby and skin care research and knowledge*, our innovative products don’t just gently cleanse and moisturise – they encourage a bath and before-bed routine that helps nurture happy, healthy babies,3 turning daily moments of care into opportunities to strengthen a baby’s connection to their parents and the world.

Ingredient science: The technology behind mild cleansing

JOHNSON’S®products are formulated specifically for the delicate skin of infants. Through our research, we understand that the skin and hair of newborns, active babies, and toddlers have unique needs.3 Not only do we recognise the importance of a desirable look and feel in infant products,6 but we work with our affiliated experts and scientific partners to study and select the most effective, pure and safe ingredients.  

Our research has been used to help inform the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) neonatal skin care guideline,7 that has been adopted in multiple countries. To preserve the infant skin barrier, these guidelines recommend that cleansers for newborns should not cause skin irritation, disrupt the normal pH of the skin, or cause stinging or irritation of the eyes (Figure 1).7

Gentle cleansing

JOHNSON’S®recognises the need to use only gentle cleansing agents – especially in infants. Harsh surfactants can damage proteins and lipids in the stratum corneum of the skin, resulting in dryness, tightness, irritation, and skin barrier damage.6 Gentle cleansers can minimise damage to skin proteins and lipids.6

Optimal pH

Another feature of cleansers that can aggravate dryness and irritation is pH. A high pH can be damaging to fragile skin, and can disrupt the natural balance of the skin microbiome; whereas, cleansers with a neutral or slightly acidic pH (close to pH 5.5) are gentler on the skin.6-8

Moisturising ingredients

Gentle cleansers can also deliver moisturising benefits through ingredients, such as emollients and humectants to improve skin hydration.6

  • Occlusives and oils deposited on the skin during cleansing can help reduce visible signs of dryness and prevent transepidermal water loss.6
  • Emollients minimise skin barrier damage by 1) reducing the interactions between the surfactants and the skin proteins/lipids; and 2) by restoring lipids that are inevitably lost during cleansing.6
  • Humectants are hygroscopic substances that help the skin retain moisture.6

Skin microbiome science

JOHNSON’S® is the first major baby skin care company to publish extensively on the infant skin microbiome.8 For nearly a decade, we have led research in this emerging field, publishing and presenting dozens of groundbreaking research studies that further our knowledge about skin health and the infant skin microbiome.

We know that a baby’s skin microbiome is delicate, and evolves through the early years of life.8 We have tested the skin microbiome in infants over the first 30 days after birth, and are currently conducting longitudinal studies, following children over time to gain a more thorough understanding of how the skin microbiome develops.

Our evidence-based literature informs the design of products that maximize touch and engagement during baby-care routines – facilitating transfer of naturally-occurring microorganisms from caregivers to their infant – and do not disrupt the development of the skin microbiome.†9, 10

This is important because the skin microbiome appears to play a key role in the innate and adaptive immune functions of the skin.8, 11-13 It is hoped that our longitudinal studies will further our understanding of the implications of the skin microbiome for skin health during childhood and beyond.

JOHNSON’S®: Gentle products based on hard science

Our new JOHNSON’S® products are safe to use from the first moments of life. All ingredients have been carefully researched and purposefully selected, then incorporated into formulations that are clinically tested for their safety on delicate, newborn skin.1  At JOHNSON’S® we pride ourselves on our scientifically based, ultra-gentle product range that preserves the skin barrier and encourages normal development of the skin microbiome[PC[1] .

We hold firmly to our corporate principles of integrity and transparency with our formulations – giving you confidence in recommending our products from the very beginning of a baby’s life.

*among other global skin care companies
†JOHNSON’S® HEAD-TO-TOE™ wash, shampoo, and lotion

Use all products only as directed.
© Johnson & Johnson Consumer Inc. 2018



1. Data on File. Johnson & Johnson Global Claims Database.
2. Johnson & Johnson Consumer Inc. Updated February 2, 2017. Accessed February 6, 2018.
3. Data on File. Johnson & Johnson Consumer Inc. Knowledge Services Claims Memo.
4. Data on File. Johnson & Johnson Consumer Inc. 'What Makes a Mom' Poster.
5. Data on File. Johnson & Johnson Consumer Inc. 'Thriving vs Surviving' Poster.
6. Ananthapadmanabhan KP, Moore DJ, Subramanyan K, Misra M, Meyer F. Cleansing without compromise: the impact of cleansers on the skin barrier and the technology of mild cleansing. Dermatol Ther. 2004;17 Suppl 1:16-25.
7. AWHONN Guidelines 3rd Edition 2013.
8. Capone KA, Dowd SE, Stamatas GN, Nikolovski J. Diversity of the human skin microbiome early in life. J Invest Dermatol. 2011;131:2026-32.
9. Data on File. Johnson & Johnson Consumer Inc. (Capone KA, Tierney N, Smith H, Tian S, Horowitz P. Longitudinal development of the skin microbiome during the neonatal period. AAD 2017).
10. Data on file. JOHNSON’S® CottonTouch™ Infant Skin Microbiome US Study. Results available Q2 2018.
11. Prescott SL, Larcombe DL, Logan AC, West C, Burks W, Caraballo L, et al. The skin microbiome: impact of modern environments on skin ecology, barrier integrity, and systemic immune programming. World Allergy Organ J. 2017;10:29.
12. Fyhrquist N, Ruokolainen L, Suomalainen A, Lehtimaki S, Veckman V, Vendelin J, et al. Acinetobacter species in the skin microbiota protect against allergic sensitization and inflammation. J Allergy Clin Immunol. 2014;134:1301-1309 e11.
13. Grice EA. The intersection of microbiome and host at the skin interface: genomic- and metagenomic-based insights. Genome Res. 2015;25:1514-20.

Importance Of Everyday Rituals

Your baby's everyday activities could help stimulate her senses and enhance her learning experience, leading to healthy, happy development. Know more, here.

Benefits Of A Bathtime Ritual

Bathtime can be so much more than just a ritual. The direct skin-to-skin contact could help stimulate her senses. Read on to see how else it benefits your little one.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

Back to Top