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The Science of Baby : Choose Gentle

Get a better understanding of unique needs of baby skincare. With over 90% of all industry-led baby skin care research coming from us, Now, we have combined our latest clinical research with our love for babies to bring to you 100% gentle skincare for babies.


100% Gentle Care. From Day 1.

Explore the New JOHNSON'S® gentle. Guided by our mission to create the 100% gentle baby products backed by science, and in step with desire to address parents’ growing needs – we’ve improved inside and out.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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