Dear mums, your promise is our promise too
When it comes to your baby,
we’re as picky as you are
which is why our products are designed with only baby safe ingredients
No harmful chemicals
No parabens, no sulphates, no dyes
Only ~2% of personal care ingredients used globally, meet Johnson’s® safety standards
Every Johnson’s® product is doctor tested to suit your baby’s skin from day 1
We work with doctors, experts & moms around the world to design products that help protect your baby skin from day 1
Ready for day 1
with Johnson’s® baby
When it comes to bath time, your baby has special needs. Learn how to wash your baby safely, gently and effectively while engaging her senses and growing the bond the two of you share.
Sponge baths are a great option to care for your newborn’s delicate needs, while still bonding and encouraging your baby’s healthy development through gentle fragrance and touch.
As your baby grows, she’ll start to explore more, which means she’ll make more of a mess. Also in our country, weather is warm and humid and leads to sweat, making the Baby uncomfortable.
Too many baths may dry out her skin, but you can strengthen your bond and keep her clean & fresh in between.
Bath time is an opportunity to help your baby learn and grow through her sense of touch, smell and time spent with you. Discover what you can do with your baby to help her get more out of bath time.
Explore how we help protect from day 1
Designed with our unique JIM formula, this baby wash helps protect against irritation from day 1
- Unique No More Tears® formula
- Coconut-based mild cleansers
- pH balanced
- Triple tested refers to studies conducted with Pediatrician, Ophthalmologist and Dermatologist globally.
- Protection refers to helping protect against dryness.
- Help Protect From Day 1 refers to first usage of the product and also relies on consumer study conducted by Nielsen in May 2023, with mothers (N = 436).