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Our Gentle Care Standards

No Harmful Chemicals. Only 100% Gentle Care.

Our Mission

For more than 125 years now, our mission has been to create 100% gentle care baby products in the world. Guided by our mission to create 100% gentle care products - our products contain no formaldehyde, no asbestos, no paraben & definitely no harmful chemicals.

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Our Standard of Naturals

Natural is not necessarily safe by itself ! Safety is of highest order for you and us.

Learn here about the standard we use for natural ingredients and how we process them to be 100% gentle and safe for use from Day 1.

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Our Ingredients

All of our ingredients play a key role in making products that are gentle for your baby’s sensitive skin, hair, and eyes. It’s important for you to know exactly what’s in the products you’re choosing for your little one, so we made an ingredient glossary just for you.

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Scents & Fragrances

Fragrance enhances bond between parents and baby and are a key part of happy, healthy baby development.

However it’s important to understand what makes fragrance safe and gentle for your little one.

Fragrance ingredients in Johnson’s meets highest IFRA standards, are free of all known allergens and cause no irritation or harm to your baby.

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Science of Baby

We love continuously learning about babies and their unique skin needs.Get a better understanding of your baby’s unique and special needs for eyes, skin and hair.

OUR PRODUCTS
  • Our Products
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GET TO KNOW US
  • Science of Baby
  • Our Gentle Care Standards
  • Our Standard of Naturals
  • Scents & Fragrance
BABY CARE
  • Preparing for Baby
  • Your Body
  • First 10 days
  • Travelling with your Baby
  • Caring for Your Baby
  • Skin
  • Bath
  • Baby Hair Care & Styling
  • Massage
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  • Kenvue India Consent Withdrawal
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  • Press Statement

© JNTL Consumer Health (India) Private Limited 2023-25

This site is published by JNTL Consumer Health (India) Private Limited which is solely responsible for its content. It is intended for visitors from India. This site may contain links to websites to which our Privacy Notice does not apply. These links are provided for your convenience, for informational purpose only. Some content may be applicable/valid for specified geographical locations only. We encourage you to read the Legal Notice, Terms and Privacy Notice of every website you visit.

Last Updated: February 21, 2025

Disclaimer: The content of this website is intended for general information purposes only. It is not intended as medical or healthcare advice or to be used for medical diagnosis or treatment or for any individual problem. Always seek the advice of your doctor or other qualified healthcare provider regarding any medical condition or before starting any new treatment.

100% Gentle Care. From Day 1. : For Daily care Rituals, refer ‘Our Gentle Care Standards’ Section

Each ingredient tested for 12 months : Refer to Home > Get to know us > Safety