Our Gentle Care Standards

Natural is not necessarily safe by itself ! Safety is of highest order for you and us.

Learn here about the standard we use for natural ingredients and how we process them to be 100% gentle and safe for use from Day 1.

All of our ingredients play a key role in making products that are gentle for your baby’s sensitive skin, hair, and eyes. It’s important for you to know exactly what’s in the products you’re choosing for your little one, so we made an ingredient glossary just for you.

Fragrance enhances bond between parents and baby and are a key part of happy, healthy baby development.

However it’s important to understand what makes fragrance safe and gentle for your little one.

Fragrance ingredients in Johnson’s meets highest IFRA standards, are free of all known allergens and cause no irritation or harm to your baby.

We love continuously learning about babies and their unique skin needs.Get a better understanding of your baby’s unique and special needs for eyes, skin and hair.