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From the playground to potty training, you don’t always need a full bath to help your little one freshen up. And those moments when you take a quick break to wipe her hands and face mean much more than you know. Your gentle touch helps her self-confidence and the enjoyable and familiar scents of JOHNSON’S® baby skincare wipes can improve her mood.

Newborn Freshening

You can freshen your little one after every bath and diaper change with JOHNSON’S® baby powder. Also, use anytime you want skin to feel soft, fresh and comfortable. It protect baby's skin from excess moisture and leave it soft and smooth. It’s a classic and eliminate friction while keeping skin cool and comfortable.

Shake powder directly into your hand, away from the face, before smoothing onto baby’s skin. Close tightly after each use, and store in a cool, dry place.

Even though you may not give your baby a bath every day, make sure that the diaper area is kept clean at every diaper change, and that her face, skin folds under the chin and hands are cleaned after every feeding.

sponge bath is an alternative many moms choose for very young babies.


For those times when you’re out and about or when hand washing just isn’t convenient or you may be wanting to freshen your baby in between baths, you can still be comfortable keeping your baby clean and fresh. Our JOHNSON’S® baby skincare wipes helps in keeping baby's skin clean, while staying soft, supple and healthy.

How often do parents bathe their babies around the world?

The average bath time is 23 minutes, 6 times a week—that’s 10 hours a month of bath time!

Making The Most Of Bathtime

Read about how you can use bathtime to strengthen your bond as well as set her on the path to healthy, happy development.

Playtime With Your Baby

Here are some of our suggestions on the games you can play with your little one every day. Each of them tells how you engage and stimulate all her senses during playtime.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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