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That’s why we have published more research in this area than any other global skin care company over the last five years. Our research is being used to set the standards in baby care around the world. As a global healthcare company focused on skin health, we have strived to fill critical research gaps by helping to advance 90% of publications and peer -reviewed scientific literature on the understanding of baby skin.





There are no words to describe the feeling you get when you first gaze into your newborn's eyes.







Sight is among the last of your baby’s senses to fully develop, and babies’ eyes continue to develop even after birth!

  • At birth, babies see only in black and white and shades of gray. After about four months they see in colour.
  • Newborns can only focus at a short distance, about 8 to 12 inches, which is the distance between your face and your baby's when you're cradling or feeding.
  • During their first year, babies blink 2 to 5 times each minute while grownups blink 12 to 20 times each minute.
  • Eye contact is part of the foundation for communication and social development.





You know it intuitively, and research has confirmed that routine touch and massage can lead to improved physiological, cognitive, emotional and social development.







Your baby’s first emotional bonds are built from physical contact, and these serve as the foundation for emotional and intellectual development later in life.

Plus, it’s hard to resist that amazingly soft skin! Baby’s skin is much more delicate than your own.

  • Skin acts as a protective barrier, the first line of defense against outside organisms, toxins, irritants and allergens.
  • Baby's skin is thinner than that of adults, and may be more sensitive to irritants.
  • Skin needs to remain properly hydrated to keep its barrier strong. Daily moisturizing with lotion or oil can help maintain skin’s essential hydration.

Understanding what makes your baby's skin delicate and how best to protect it has been the focus of years of study at JOHNSON’S®. We design all of our baby products to support baby’s uniquely different and still developing skin. Look for the CLINICALLY PROVEN MILD seal, only from JOHNSON’S®, which lets you know you can trust this product for baby’s delicate skin.














Bedtime for Baby

Ahhhh, sleep. There’s nothing like a good night’s sleep.







Our scientists worked with external experts, including Dr. Jodi Mindell from Saint Joseph's University and the Children's Hospital of Philadelphia. Dr. Mindell is an internationally known, leading pediatric sleep expert, and we worked with her to develop a helpful solution to the bedtime blues.

Our 3-step before-bed routine has been proven to help babies fall asleep faster, stay asleep longer and reduce awakenings during the night.

  • Start the routine with a warm, soothing bath. The bath is a signal to baby that you’re starting to move from "busy time" to "time for bed."
  • Pat your baby dry and try a gentle massage to help calm and relax your baby.
  • Spend some quality time together. Whether you’re singing lullabies, reading a story, or talking about the day, this can help your baby wind down before lights out.

P.S. Moms who tried the routine for their baby also got better sleep and saw benefits for their own mood, including feeling less tense and less tired. Sounds good to us!


Explore & Save on 100% Gentle Baby care products

Guided by our mission to create the gentlest products backed by science, and our desire to address parents’ growing needs – we’ve improved inside and out.

Development During Bathtime

At JOHNSON’S®, we believe that every baby deserves more. Learn how we can together transform everyday moments into rituals that provide rich sensory experiences.

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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