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Bath-time with Johnson’s® Gentle Touch

Between the bubbles, splashing, coos and giggles—bath time is the perfect time of the day to engage your baby’s senses and nurture your bond. It is very important to choose the right bathing products to ensure that your precious moments with your baby also do good for her delicate skin. And as India’s Number 1 Baby care Brand*, we’ve always been inspired to create products that are as gentle as a mother’s touch. Our science aims to give your baby care that’s not just the best, but also the gentlest.

That’s why, our cleansing range of JOHNSON’S® baby soap and JOHNSON’S® baby Top-To-Toe bath gently yet effectively wash away 99.9% of germs#

JOHNSON’S® baby soap

JOHNSON’S®baby soap

  • Gently washes away 99.9% of germs#
  • Enriched with Vit E for baby soft skin
  • Helps reserve baby’s natural skin moisture
  • Easy to grip bar
  • Clinically proven mild
  • Available in Blossom & Milk variants

JOHNSON’S® Baby Top-To-ToeBath

  • Gently washes away 99.9% of germs#
  • As Mild as pure water
  • Perfectly pH balanced for newborn skin
  • Enriched with glycerin for baby soft skin
  • Hypoallergenic
  • IFRA certified fragrance

Stepwise guide to bathe your baby

Annually, approximately 8 billion baths are given worldwide using JOHNSON’S® baby products. Baths are one of our favorite daily routines since they not only relax your baby, but also give you a break from your hectic day while allowing you to bond and play while bathing your baby.

Let us now understand how to bathe your baby in a tub-

Choose a cleanser which is clinically proven mild.

  1. Make sure everything you need towel, clothes, diaper and baby cleanser is within reach before you start. Do not leave the baby unattended in water, not even for a moment.

  2. Fill your tub (with a non-slip mat at bottom) with a few centimeters of warm water. The temperature of the bathing water should be kept close to the body temperature (around 37°C). Swirl the water gently to ensure there are no hot spots and test the temperature with the inside of your wrist or elbow before you place baby in the water.

  3. Support the baby with one hand, while you wash with the other. Wet the washcloth with warm water and wash the baby's eye area from the inside corner to the outside comer. Wash the entire face and creases thoroughly. Wash the diaper area last and be sure to always wash the diaper area from front to back. Use a cleanser like JOHNSON’S® baby Soap or JOHNSON’S® baby Top-To-Toebath which gently removes 99.9% of germs# from your baby’s skin and keeps it baby soft.

  4. Rinse the baby gently with water. Use water from the tub, not directly from the faucet, as water temperatures can vary unexpectedly.

  5. Lift the baby gently out of the tub and dry with a soft towel. Ensure the creases are dried well as excessive moisture can cause skin irritation.

  6. After drying, use Clinically Proven Mild baby moisturizer like JOHNSON’S® baby lotion to keep your baby’s skin soft and healthy all day long.

A visual guide on how to bathe your baby

How to Bathe a Baby? - Learn the Right Bathing Technique #JohnsonsGentleTouch

Water Isn’t Enough for Your Baby’s Bath

Cleansing with water alone only removes about 65% of oil and dirt. It doesn't remove the fat-soluble impurities left behind under diapers and clothes. If these impurities remain, they can cause your little one’s delicate skin barrier* to break down. Bathing your child with water alone can dry your baby’s skin & may cause irritation, redness, etc.

Let’s learn how to choose the right cleanser for your baby:

  1. The cleanser should help protect baby’s skin from germs and irritants. JOHNSON’S® baby soap gently washes away 99.9% of germs# to keep your baby’s skin healthy.

  2. The cleanser should contain a moisturizer like Vitamin E or glycerin to keep the baby’s skin soft. JOHNSON’S® baby soap is enriched with Vitamin E.

  3. The product should be clinically proven mild and not just clinically tested mild. A very important parameter to keep in mind as most product claim to have been tested for mildness but may not have successfully passed the test. JOHNSON’S® baby soap is clinically proven mild.

  4. The cleanser should not have any harmful chemicals. JOHNSON’S® baby soap does not have harmful chemicals like parabens, phthalates, sulphates and dyes, making the formulation very safe for babies.

  5. Your cleanser should ideally be from a renowned expert in the field of Baby Skincare. JOHNSON’S® baby is not only India’s no.1 baby care brand but also the no.1 Doctor recommended baby care brand in India**.

Visual guide on choosing the right cleanser for your baby

How to Choose the Right Cleanser for Your Baby? #JohnsonsGentleTouch

We make it our responsibility to know as much as possible about your baby's precious eyes.

Introduced in 1953, JOHNSON'S® Baby Shampoo was the first specially formulated product to be as mild to a baby's eyes as pure water. Our unique JOHNSON'S® Baby Shampoo and other NO MORE TEARS® formula products were developed just for your babies’ unique needs.

*The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria and allergens, protecting the body from disease. Babies' skin barrier is uniquely different from adults’ and is still developing, so it needs special care.

A bath is a perfect way to create a distinction between "busy time" and "baby sleep time", while giving you the chance to bond with your baby. Days can feel a little easier when they end by wrapping your beautiful delicate baby, snug and cosy, in her blanket — just in time for a lullaby! Make these, and many such moments with your baby precious which will aid in her healthy all-round development!

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Disclaimer: *Source Monitor International Limited; Beauty & Personal Care 2019 ed. As per Baby and Child-specific product category; all retail channels; value sales at RSP, 2018 data.
** Source: Ipsos Research Pvt ltd., based on quantitative research performed with Doctors in India for Johnson’s baby skin care products vs competitive client products, 2019-2020 data.
# Gently yet effectively washes away 99.9% of germs , Laboratory study performed to check the efficacy of germ removal activity upto 99.9%

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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