Those buttery soft fingers that give you a feathery feeling are a unique and essential shield that offers protection from the outside world to the baby— but it needs protection and gentle care too as it is extremely fragile and sensitive. When you care for your baby’s skin, you also engage his senses, nurturing your bond and his healthy development.
Baby Skin is a world of difference from Adult Skin
Your baby’s skin sensitivity makes it a lot more different than adult skin. It may look perfect, but it is very delicate and sensitive so it needs extra-special protection and care throughout the first years of life. Compared to adult’s skin, baby’s skin:
- Is about 20-30% thinner
- Has a greater tendency for dryness
- Is more prone to allergies and irritation
- Absorbs more moisture, but loses it faster
Here are a few baby tips to keep your baby's skin healthy and soft all day long:
Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.
Because the baby’s skin sensitivity is more, it needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a specially developed mild and gentle cleanser like JOHNSON’S® baby TOP-TO-TOE® wash and post wash moisturize your baby with JOHNSON’S® baby lotion.
Over a Century of Baby Skin Expertise
When your only priority is to care for the skin of millions of babies all over the world, it’s important to have a deep understanding of what keeps the baby safe and makes their skin so special.
For over 120 years (and counting) JOHNSON’S® has been pursuing scientific discovery on babies’ skin, giving out baby skin care tips and recommendations to mums across the globe. We have helped advance 90% of publications on the subject, and have published more research on babies’ skin than any other global skin care company over the last five years. JOHNSON’S® was the first to study how infant skin develops from birth, evaluate products across different skin ethnicities and the first to develop the science that makes our products gentle enough to use near babies’ eyes (now known as NO MORE TEARS®).
Whether you're cleansing your baby's skin or applying moisturizer, you're doing much more than just helping keep your little munchkin’s largest organ- the epidermis healthy. These everyday rituals become more powerful when multiple senses, like smell and touch are stimulated. Pleasant smells, when partnered with your loving touch, can create lasting memories your little one will remember for a lifetime.
It's also important to create a safe environment for your baby so as to allow free and fun movement of the baby without any fear of damage or wound. Watch this video to learn how to make your baby's environment safe:
Moms around the world trust JOHNSON’S® to care for their babies
We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.