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During the first 10 days home with your baby, some things will come very naturally, others may not. To help you get off to a good start, we created this quick guide for navigating the baby basics.  


Your newborn may feel fragile and delicate to you, but don’t be afraid to touch, handle or hold your new baby! In fact, studies show that babies that are held more than 2 hours per day thrive better and cry less.

Because your newborn’s neck muscles are not yet developed, you will need to support your newborn's head whenever you pick her up. You should also support her head against your shoulder or with your opposite hand while carrying her.


Bathing your baby is one of the biggest challenges for a new mom. Learn how to give your baby a bath and make sure you have all of the bathing supplies ready before your baby arrives, so you don’t have to miss a moment with your new little one. You can use a gentle cleanser formulated for babies, like JOHNSON'S® baby TOP-TO-TOE® wash. If your baby has more hair, you might try a gentle shampoo, like JOHNSON'S® baby shampoo. Don’t be afraid to gently wash the soft spots (called fontanels) on your baby's head.

How to Choose Products for Your Newborn

An ideal baby product should not irritate your baby’s skin or eyes, dry out your baby’s skin or disrupt the skin’s natural barrier. Importantly, it should be effectively preserved to help maintain the quality of the product during normal use. It should be:

  • Safe, gentle, mild: Safety is a most an understatement when you are dealing with skin as delicate as that of your baby. It is expected that any product that is claimed specifically as a baby product would be safe for baby skin, be mild and gentle.
  • It should be tested for allergies: Allergens are widespread which means that no substance can be said to be free of any allergic reactions. However, for a product to be considered as a baby product, it must have been tested in the past and have proved negative for any allergic tendencies. In other words it must be Clinically Proven Mild.

Learn about Our Promise to you and your baby

Diaper Change

Many first-time parents are surprised by how many diapers they go through in a day. To make life easier for yourself, store plenty of diapers before you bring your baby home. It’s also helpful to learn how to change your baby’s diaper ahead of time (and even practice!).

Also, be prepared for nappy rashes as Most children aged 0-2 years old develop diaper rash in some way. When you see the first sign of redness, Apply a safe yet effective zinc oxide based cream on the diaper area like JOHNSON'S® baby diaper rash cream.

To keep your baby’s diaper area dry, apply JOHNSON'S® baby diaper rash powder at every diaper change. It repels moisture and reduces friction on the skin, thereby providing complete protection.


Most babies cry for an average of 2 hours a day in the first 3 months. So while it may be disconcerting, it’s also normal.

To comfort your baby, first try to determine the cause of your baby’s discomfort. Is your baby hungry? Does your baby have gas? Does your baby’s diaper need changing? Is it time for a nap? Is your baby overstimulated by noise, lights or activity?

To help soothe a sleepy or overstimulated baby, hold your baby on your shoulder while gently rocking her. Sing or speak softly to your baby—reassure her with a calm voice. It can also help to rub your baby’s back as you do so. Try different positions to find one that’s comfortable for both of you.

Something else to consider: Your baby doesn’t have much mobility in the first few weeks and may cry for help if she is lying uncomfortably in the crib. You can help your baby get comfortable by gently shifting your baby’s position. But for safety, always place your baby on her back for sleeping.

The First 10 Days Can Mean So Much More

By age three, 85% of your baby’s brain is developed; every experience leading up to this time helps to shape your baby’s brain. Multisensory experiences that are repetitive, consistent, predictable and nurturing can help your little one’s healthy development.

So don’t worry so much if you’re doing things “right,” what matters most is that you spend a lot of time with your new little one, engaging her sense of touch and smell, helping the two of you bond, while nurturing her growth.

Baby Massage

Research has shown that massage can relax babies, improve their sleep patterns and calm them when they are irritable. Giving your baby a massage is also a great way to bond with your baby, and it’s easy to do. Use a safe and mild oil like JOHNSON’S® baby oil .


Many healthcare professionals agree that nothing is better for your newborn baby than breast milk. Nutritionally speaking, it’s tailor-made for your infant. Of course, sometimes mothers cannot breastfeed, due to medical problems or other special circumstances. Consult your pediatrician how best to feed your newborn.

No matter how you decide to feed your baby, always be sure to hold your baby while feeding. The cuddling that comes with nursing and feeding helps to build a strong, loving bond between you and your baby.


Freshening your little one can be a great bonding experience after every bath and diaper change. You can use JOHNSON’S® baby powder. It protect baby's skin from excess moisture and leave it soft and smooth. It’s a classic and eliminate friction while keeping skin cool and comfortable.


For those times when you’re out and about or when hand washing just isn’t convenient or you may be wanting to freshen your baby in between baths, you can still be comfortable keeping your baby clean and fresh. JOHNSON’S® baby skincare wipes helps in keeping baby's skin clean, while staying soft, supple and healthy.


The way your baby sleeps changes as she grows. Newborns sleep a lot throughout the 24 hour day, waking up often throughout both day and night. Even so, you can still begin to develop a bedtime routine for your baby, even as early as 6 to 8 weeks.

And as your baby develops and starts to consolidate her sleep into nighttime sleep with fewer daytime “naps,” you can help her gradually develop a sleeping pattern, learning that nighttime is for sleep, and not play.

Learn more about helping your baby sleep better with the JOHNSON’S® 3-Step Routine.

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