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    1. Home
    2. Benefits of Touch & Baby Massage
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    Baby Massage Benefits

    A loving touch is the cornerstone for bonding with your baby. And a massage with Johnson's baby oil is a wonderful way to deepen your bond with your little one. You'll constantly be touching her in your loving way while the massage nourishes her skin and helps improve blood circulation.

    Regularly massaging your baby is a way to help in happy and healthy development of your baby along with great bonding time for you with your baby. . More bonding time. More sensory stimulation. More healthy development.

    One of the most important experiences for your baby’s happy development is your loving gentle touch. Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth, communication and learning.

    Touch: Our First Language

    In many ways, touch is our first language. Gentle and loving touch can help small babies grow stronger and feel less anxiety. Infants who experience routine touch show 50% more eye contact and are 3 times more likely to have an overall positive expression than infants who do not.

    In many hospitals and birth centers, newborns are placed on the mother's chest or abdomen to give them as much skin-to-skin contact as possible. Close contact between you and your baby helps calm your baby’s breathing (another reason for the post-bath cuddle) and helps bring you emotionally close—a process known as bonding or attachment.

    Here are some effective ways of massaging your baby in a gentle and effective way.

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    Bonding and Other Benefits of Baby Massage

    Baby Massage is a wonderful way to help strengthen your bond. This is the key to a child’s development, as many researchers and clinicians feel that a positive maternal child bond helps to form the basis for future relationships.

    In addition to helping you and your baby bond, regular massage may:

    • Soothe your baby and reduce his crying

    • Aid digestion and help relieve colic, gas and constipation

    • Increase daily weight gain

    • Enhance your baby’s adjustment to nighttime sleep, and help him sleep more deeply

    • Relieve nasal congestion and teething discomfort

    • Help develop good muscle tone, coordination and suppleness

    • Enhance body awareness

    • Boost the immune system

    • Improve skin texture

    • Help calm and relax both you and your baby

    • Boost your confidence in handling your baby

    Here's a video to learn how to massage your baby :

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    Read more about the massage techniques for your little one here.

    Baby Science!

    In addition to skin-to-skin contact, research has shown routine touch and massage leads to improved cognitive performance and increased alertness and attentiveness in children. Yet, according to the JOHNSON’S® Global Bath Time Report, only 23% of parents around the world say that massages can be extremely important to their child’s brain development!

    Your touch contributes to your baby’s first emotional bonds. This contact helps build a foundation for emotional and intellectual development later in life. So the next time you give your baby a massage after his bath, know this act of love means more to his development and can have a lasting positive impact.

    Moms around the world trust JOHNSON’S® to care for their babies

    We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

    Learn how love and science come together to make every JOHNSON’S® product better for your baby

    Giving Your Baby A Massage

    Every touch means so much to your baby, leading to healthy, happy baby development. Watch this video to know how best you can massage your baby.

    JOHNSON’S® Magic Of Touch – Giving Your Baby A Massage

    Give 100% Gentle Care to your baby during massage to your baby
    Give 100% Gentle Care to your baby during massage to your baby

    Guided by our mission to create the gentlest products backed by science, and our desire to address parents’ growing needs – we’ve improved inside and out.

    Explore Exciting Offers on the NEW Johnson's®

    Development During Bathtime

    At JOHNSON’S®, we believe that every baby deserves more. Learn how we can together transform everyday moments into rituals that provide rich sensory experiences.

    So much more

    How Does Touch Develop?
    How Does Touch Develop?

    Touch is one of your baby's key senses, and plays a vital role in helping you bond. Learn from BabyCenter®, how his sense of touch develops.

    Senses: How touch develops

    Benefits of Touch & Baby massage
    Benefits of Touch & Baby massage

    Regularly massaging your baby with gentle strokes helps you bond while engaging his senses and encouraging his happy, healthy development.

    HOW MASSAGING A BABY HELPS

    Baby Massage Techniques
    Baby Massage Techniques

    Learn some basic baby massage techniques and tips to help your little one get more out of his daily massage.

    FIRST STEPS FOR MASSAGING YOUR BABY

    Newborn Massage guide
    Newborn Massage guide

    Your newborn baby needs 100% gentle care. Learn how to safely and gently massage his delicate skin while nurturing his development.

    HOW TO MASSAGE YOUR NEWBORN

    Baby Massage Guide-Six Week plus
    Baby Massage Guide-Six Week plus

    As your baby grows, you can add more strokes to your normal massage routine, giving you more opportunities to engage his senses, making massage mean much more. Here are some tips on massaging a baby:

    MASSAGE AT 6 WEEKS +

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    Last Updated: February 21, 2025

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