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Regularly massaging your baby is a way to give him much more. More bonding time. More sensory stimulation. More healthy development.

One of the most important experiences for your baby’s happy development is your loving touch. Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth, communication and learning.

Touch: Our First Language

In many ways, touch is our first language. Gentle and loving touch can help small babies grow stronger and feel less anxiety. Infants who experience routine touch show 50% more eye contact and are 3 times more likely to have an overall positive expression than infants who do not.

In many hospitals and birth centers, newborns are placed on the mother's chest or abdomen to give them as much skin-to-skin contact as possible. Close contact between you and your baby helps calm your baby’s breathing (another reason for the post-bath cuddle) and helps bring you emotionally close—a process known as bonding or attachment.

Here are some effective ways of massaging your baby:

JOHNSON’S® Magic Of Touch – Giving Your Baby A Massage

Bonding and Other Baby Massage Benefits

Massage is a wonderful way to help strengthen your bond. This is the key to a child’s development, as many researchers and clinicians feel that a positive maternal child bond helps to form the basis for future relationships.

In addition to helping you and your baby bond, regular baby massage benefits your little ones in many ways such as:

  • Soothes your baby and reduces his/ her crying
  • Aids in digestion and helps in relieving colic, gas and constipation
  • Increase in daily weight gain
  • Enhances your baby’s adjustment to night time sleep routine, and help them sleep more deeply
  • Relief in nasal congestion and teething discomfort
  • Helps develop good muscle tone, coordination and suppleness
  • Enhances body awareness
  • Boosts the immune system
  • Improves skin texture
  • Helps to calm and relax both you and your baby
  • Boosts your confidence in handling your baby

Read more about the massage techniques for your little one here.

Baby Science!

In addition to skin-to-skin contact, research has shown routine touch and massage leads to improved cognitive performance and increased alertness and attentiveness in children. Yet, according to the JOHNSON’S® Global Bath Time Report, only 23% of parents around the world say that massages can be extremely important to their child’s brain development!

Your touch contributes to your baby’s first emotional bonds. This contact helps build a foundation for emotional and intellectual development later in life. So the next time you give your baby a massage after his bath, know this act of love means more to his development and can have a lasting positive impact.

How to Massage Your Baby’s Arms & Legs? | Best For Baby

JOHNSON’S® Magic Of Touch – Giving Your Baby A Massage

Every touch means so much to your baby, leading to healthy, happy baby development. Watch this video to know how best you can massage your baby.

Stimulating His Sense Of Touch

You communicate and interact with your toddler through touch. Let BabyCenter® tell you ways to engage with your baby and stimulate his sense of touch.

Development During Bathtime

At JOHNSON’S®, we believe that every baby deserves more. Learn how we can together transform everyday moments into rituals that provide rich sensory experiences.

How Does Touch Develop?

Touch is one of your baby's key senses, and plays a vital role in helping you bond. Learn from BabyCenter®, how his sense of touch develops.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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