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Our Commitment to Safety

You will always look to keep your baby safe, and so will we.

Your baby’s safety comes first in every product we make.

Setting the Standard

At JOHNSON’S®, we work to set the standards in the industry and in fact, our BEST FOR BABYTM Standard goes beyond government-required safety standards.

This builds on our promise to develop products that are safe, provide the highest levels of comfort, and are optimized to nurture happy and healthy babies.

Every JOHNSON’S® product is developed based on insights in partnership with three key groups:

  • Medical Professionals, including pediatricians, pediatric dermatologists, nurses and midwives help guide our understanding of your baby’s every need.
  • Scientific Thought Leaders help us gather information on the latest discoveries; trends and technologies to bring innovation to our baby skin and hair care products.
  • Moms from all around the world teach us about the bonds and interactions between parents and babies

Developing a new product requires extensive research, review and testing — and discussions with moms like you at every step of the way. We have conducted more than 1000 clinical trials covering over 8,000 ingredients and 4,500 volunteers. Before any new JOHNSON’S® baby product becomes available for your baby, it must first pass our five-level safety assurance process that works together with our JOHNSON’S® BEST FOR BABYTM Standard.

Expand the infographic below to learn more about this process.

No More Tears® Formula

You know just how different a baby's still developing eyes are, so it makes sense that they need to be protected from sources of irritation—like accidental splashes in the bath or during shampooing.

So in 1953 we invented JOHNSON’S® baby shampoo with its NO MORE TEARS® formula. And since that time, we've extended this technology to our cleansers, like JOHNSON’S® baby TOP-TO-TOE® wash

The NO MORE TEARS® seal is more than just a symbol on a bottle. It’s a sign to let you know the product has been designed to be gentle and mild for your baby’s eyes. Every product that carries this trademark has passed serious assessments to ensure its safety and mildness in the case of accidental splashes. We’ve used the same tests on other brands that say "no tears" or "no sting” on the label and honestly, if it doesn’t say NO MORE TEARS®, we recommend you keep it away from your baby’s eyes!

Clinically Proven Mild

Touch is your baby's very first language. To enhance that special communication with your baby, it's important to maintain healthy and hydrated skin. For just that reason, the JOHNSON’S® Brand pioneered research into the unique nature of infant skin — research that provides the foundation for product development.

This research showed us that baby skin is much thinner than an adult’s and therefore, is more vulnerable to irritants. To help protect your baby's skin, we developed JOHNSON'S® products which carry the CLINICALLY PROVEN MILD trademark, letting moms and healthcare professionals know they can trust this product for baby’s delicate skin.

To earn this seal, a product needs to pass through four strict clinical tests. These tests are done to minimise

  • Irritation
  • An allergic reaction
  • Irritated skin when exposed to sunlight
  • An allergic reaction when exposed to sunlight

Conducting these tests is a process that can take many months and thousands of hours. Only after a product has passed all four will we stamp it, and allow it to be used on your little one's beautiful skin.

Triple Baby ProtectionTM

As a parent, you’ve made an unspoken promise to love your baby; to care for and protect him as best as you can. This means choosing the right care, and the right products, to help him develop happily and healthily. All JOHNSON'S® baby products come with the TRIPLE BABY PROTECTIONTM seal – a commitment to caring protection that combines Safety, Mildness, and Effectiveness, supporting healthy skin and hair development.

This commitment is underpinned by decades of pioneering research by JOHNSON'S® into the physiological and developmental needs of babies. We work with independent experts to translate fundamental science into products that have benefitted, and have been enjoyed by, billions of growing families in over 50 countries worldwide. Recognizing the unique physiology of delicate baby skin, hair, and eyes, we develop products that will care and protect them.

Know Your Baby Science

Do you know how many colours your baby can see? Or when she can start smelling things around her? Read on to know all the science about your little one!

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.


Explore all of JOHNSON’S® baby products or use our product filters to narrow your search, helping you find just what you’re looking for—fast.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

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