Designed to help protect your baby’s natural skin moisture, from day 1
Baby skin is 3x thinner as compared to adults and prone to dryness post-bath. That’s why Johnson’s baby soap is designed with unique baby safe moisturisers which help protect your baby’s natural moisture while washing away 99.9% germs*
*In vitro study performed to check efficacy of germ removal activity upto 99.9%
When it comes to your baby, we’re as picky as you
which is why our products are designed with only baby safe ingredients
No harmful chemicals
No sulphates, no silicones
Only baby safe moisturizers like naturally derived glycerin
Dermatologist tested formulas
Specially designed to suit your baby’s skin, from day 1
Helps protect against germs
Johnson’s baby soap helps wash away 99.9% germs*
Helps protect baby’s natural skin moisture
Johnson’s baby soap is specially designed with naturally derived glycerine, to help protect your baby’s natural skin moisture
*In vitro study performed to check efficacy of germ removal activity upto 99.9%
Ready for day 1
with Johnson’s® baby
Learn everything you need to know about massaging a newborn
When it comes to bath time, your baby has special needs. Learn how to wash your baby safely, gently and effectively while engaging her senses and growing the bond the two of you share.
Sponge baths are a great option to care for your newborn’s delicate needs, while still bonding and encouraging your baby’s healthy development through gentle fragrance and touch.
As your baby grows, she’ll start to explore more, which means she’ll make more of a mess. Also in our country, weather is warm and humid and leads to sweat, making the Baby uncomfortable.
Too many baths may dry out her skin, but you can strengthen your bond and keep her clean & fresh in between.
Bath time is an opportunity to help your baby learn and grow through her sense of touch, smell and time spent with you. Discover what you can do with your baby to help her get more out of bath time.
Using water alone can dry out your baby’s skin, especially if you are using hard water. It is recommended to bathe your baby with a mild cleanser, like Johnson’s® baby soap, followed by a light moisturiser to help protect against dryness.
Clinically proven mild formula means that our products have passed on 4 stringent clinical tests for irritation and allergies on baby skin. They are designed with only baby safe ingredients and are free of harmful chemicals such as sulphates, parabens, and dyes.
It is generally recommended to bathe newborns 2-3 times per week. This frequency allows for proper cleaning without drying out their delicate skin. As your baby grows, you can gradually increase the frequency of baths to suit their needs as advised by your paediatrician.
Triple tested refers to studies conducted with Pediatrician, Ophthalmologist and Dermatologist globally.
Protection refers to helping protect against dryness.
Help Protect From Day 1 refers to first usage of the product and also relies on consumer study conducted by Nielsen in May 2023, with mothers (N = 436).
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We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.
We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.
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{* customQuestions *}We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.