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At JOHNSON’S®, we believe in the immense, transformative power of a parent’s gentle touch in bonding with their baby. Most parents care deeply about taking special care of their baby’s delicate skin, and want to make informed choices about their child’s healthcare – including skin and hair care – from the earliest moments of life.

JOHNSON’S® takes the guesswork out of infant skin and hair product safety. Together with scientists, healthcare professionals, and parents, w proactively evaluate all our product ingredients, to ensure that we meet or exceed every regulatory standard in the markets where our products are sold. Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. It’s a stringent process that leaves nothing to chance.1-5 We accurately document and intentionally disseminate this information to healthcare professionals and consumers, to ensure transparency with all our ingredients.

‘Natural’/’organic’ is not necessarily safer

Labels stating that a product is ‘natural’, ‘organic’, or ‘chemical free’ do not necessarily indicate that the product is safer, particularly for use on infant skin. For example, not all essential oil ingredients are safe – despite being derived from plants – as some plants may contain harmful materials and allergens.7

A 2012 study by Dodson et al evaluated the composition of a group of endocrine disruptors and asthma-related chemicals in commercially available products, including 43 products claimed to be “green” or free from such chemicals. Across this product range, 41 different exclusionary chemicals were detected.6

Many skin products are not transparent about ingredients

Within the partially unregulated skin care industry, full transparency regarding inclusion of ingredients, and their risks, is not always required.6

In addition, due to a lack of standardised criteria defining products as ‘fragrance free’ or ‘unscented’, manufacturers may characterise these products according to their own interpretation. For instance, some manufacturers may define a product as ‘fragrance free’ if it contains no ingredients added for the sole purpose of scenting the product. However, these products may still contain fragrance allergens (e.g. essential oils) that mask unpleasant odours from other ingredients.1

In the study of purported ‘chemical free’ products mentioned above, Dodson et al strongly called for full “disclosure of product ingredients [that] would enable... consumers to make decisions consistent with their personal values.”6

JOHNSON’S® carefully selects all product ingredients

JOHNSON’S® understands that the skin and hair of newborns, active babies, and toddlers have unique needs. We are leaders within the field of infant skin product research and development, and are proud to have conducted 90% of all industry-led research focused on understanding healthy infant skin.*8 We continue to test, reformulate, and expand our product line for infants’ unique milestones.19

Our unwavering commitment to safety and innovation means we never chase fleeting trends, but continually raise the bar to advance the standards of infant care.14, 15 Less than 25% of the aroma compounds used in commercially available fragranced consumer products meet JOHNSON’S® strict purity standards and can be considered for our gentle, safe baby products.8, 13

Our evidence-based ingredient selection ensures that JOHNSON’S® products are ultra-mild for newborn skin. Each is specially formulated to minimise skin irritation and allergic reactions,1-3, 9, 15 and to cause no disruption to an infant’s naturally developing skin microbiome up to six months of age.†16-18 All are free of parabens, phthalates, sulfates, soaps, dyes, and fragrance allergens.‡8

JOHNSON’S® treasures its unwavering commitment to infant safety

At JOHNSON’S®, we are heavily invested in ensuring product quality and consumer safety. We relentlessly pursue the hard science necessary to select the gentlest of ingredients, and ensure the safety of our finished products.

Every JOHNSON’S® Baby product is designed to meet or exceed the top internationally recognised regulatory standards for delicate infant skin, including standards for the US, EU and Canada.1-3, 5, 9-11 We partner with leading developmental experts, paediatric skin care experts, healthcare professionals, healthcare professional associations, and fragrance experts to support pioneering research and select the richest and purest ingredients to advance our Best For BabyTM standards.

We have among the most rigorous standards in the industry for fragrance ingredient testing;1  our standards have been used to develop global guidelines for infant products.12 Our fragrance policy requires that all fragrances, at a minimum, comply with current International Fragrance Association (IFRA) standards.1 IFRA works with an independent scientific Expert Panel through the Research Institute of Fragrance Materials (RIFM); this Panel consists of an international group of dermatologists, pathologists, toxicologists, and environmental scientists.4 In addition to IFRA and RIFM, Johnson & Johnson Consumer Inc. considers other regulations and guidance, including from governments.2, 3, 5 Further, we ensure our products contain no fragrance allergens§ as identified by the Scientific Committee on Consumer Safety (SCCS), an independent scientific committee of the European Commission.2

The potential for skin sensitivities and allergic reactions from topical ingredients is ever evolving, and these governing bodies constantly monitor and reassess ingredient safety and quality. JOHNSON’S® actively stays abreast of all regulatory changes.4

Our finished products continue to be monitored by ongoing clinical evaluation. Examples of some of the tests that JOHNSON’S® conducts include repeat insult patch testing (RIPT); phototoxicity (PT), photoallergy (PA), and cumulative irritation (CI) testing; and safety in use testing (SIUT).

JOHNSON’S® strong corporate ethics ensure product transparency

At JOHNSON’S®, we believe that consumers should be able to select products based on their own personal values, when it comes to infant safety. We continue to adhere to strong corporate values that ensure full ingredient disclosure and 100% product transparency. Through this reputation of honesty and transparency, healthcare professionals and parents can have absolute confidence that our products are what we say they are – safe for use even for delicate newborn skin.

*Among industry-led research
†JOHNSON’S® CottonTouch™ wash and lotion.
‡List of fragrance allergens as identified by the SCCN, 2012
§ Apollo formulas

Use all products only as directed.
© Johnson & Johnson Consumer Inc. 2018



1. Data on File. Johnson & Johnson Consumer Inc. Fragrance Fact Sheet.
2. European Commission. Scientific Committee on Consumer Safety. Opinion on fragrance allergens in cosmetic products, June 26- 27, 2012. Accessed March 7, 2018.
3. State of California Environmental Protection Agency Office of Environmental Health Hazard Assessment. Chemicals known to the state to cause cancer or reproductive toxicity—July 7, 2017. Accessed October 13, 2017.
4. International Fragrance Association. Standards. Accessed February 8, 2018. Available at: Accessed 3 October, 2018.
5. Bundesinstitut für Risikobewertung. The German federal risk assessment (BfR). Accessed October 13, 2017.
6. Dodson RE, Nishioka M, Standley LJ, et al. Endocrine disruptors and asthma-associated chemicals in consumer products. Environ Health Perspect. 2012;120:935-43.
7. U.S. Food & Drug Administration website Aromatherapy. Updated October 5, 2016. Accessed August 22, 2017.
8. Data on File. Johnson & Johnson Global Claims Database.
9. Data on File. Johnson & Johnson Consumer Inc. UL Palette Screening Report. May 2016.
10. European Commission. SCCS final opinion on fragrance allergens in cosmetic products now available. [press release.] Accessed February 7, 2018.
11. Johnson & Johnson Consumer Inc. Updated February 2, 2017. Accessed February 6, 2018.
12. Data on File. Johnson & Johnson Consumer Inc. IFRA Conformity Certificate, Honey Delight.
13. Data on File. Johnson & Johnson Global CoE Memo.
14. AWHONN Guidelines 3rd Edition 2013.
15. Johnson & Johnson. CI Safety and Care Commitment Website.
16. Data on File. Johnson & Johnson Consumer Inc. (Capone KA, Tierney N, Smith H, Tian S, Horowitz P. Longitudinal development of the skin microbiome during the neonatal period. AAD 2017).
17. Johnson & Johnson Consumer Inc. Updated February 2, 2017.
18. Data on file. JOHNSON’S® CottonTouch™ Infant Skin Microbiome US Study. Results available Q2 2018.
19. Data on File. Johnson & Johnson Consumer Inc. Knowledge Services Claims Memo.


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