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Regularly massaging your baby is a way to give him much more. More bonding time. More sensory stimulation. More healthy development.

One of the most important experiences for your baby’s happy development is your loving touch. Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth, communication and learning.

Touch: Our First Language

In many ways, touch is our first language. Gentle and loving touch can help small babies grow stronger and feel less anxiety. Infants who experience routine touch show 50% more eye contact and are 3 times more likely to have an overall positive expression than infants who do not.

In many hospitals and birth centers, newborns are placed on the mother's chest or abdomen to give them as much skin-to-skin contact as possible. Close contact between you and your baby helps calm your baby’s breathing (another reason for the post-bath cuddle) and helps bring you emotionally close—a process known as bonding or attachment.

Bonding and Other Benefits of Baby Massage

Massage is a wonderful way to help strengthen your bond. This is the key to a child’s development, as many researchers and clinicians feel that a positive maternal child bond helps to form the basis for future relationships.

In addition to helping you and your baby bond, regular massage may:

  • Soothe your baby and reduce his crying
  • Aid digestion and help relieve colic, gas and constipation
  • Increase daily weight gain
  • Enhance your baby’s adjustment to nighttime sleep, and help him sleep more deeply
  • Relieve nasal congestion and teething discomfort
  • Help develop good muscle tone, coordination and suppleness
  • Enhance body awareness
  • Boost the immune system
  • Improve skin texture
  • Help calm and relax both you and your baby
  • Boost your confidence in handling your baby

Baby Science!

In addition to skin-to-skin contact, research has shown routine touch and massage leads to improved cognitive performance and increased alertness and attentiveness in children. Yet, according to the JOHNSON’S® Global Bath Time Report, only 23% of parents around the world say that massages can be extremely important to their child’s brain development!

Your touch contributes to your baby’s first emotional bonds. This contact helps build a foundation for emotional and intellectual development later in life. So the next time you give your baby a massage after his bath, know this act of love means more to his development and can have a lasting positive impact.

Giving Your Baby A Massage

Every touch means so much to your baby, leading to healthy, happy baby development. Watch this video to know how best you can massage your baby.

You communicate and interact with your toddler through touch. Let BabyCenter® tell you ways to engage with your baby and stimulate his sense of touch.

At JOHNSON’S®, we believe that every baby deserves more. Learn how we can together transform everyday moments into rituals that provide rich sensory experiences.

Touch is one of your baby's key senses, and plays a vital role in helping you bond. Learn from BabyCenter®, how his sense of touch develops.
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