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Your gentle, loving touch during your baby’s bath and cuddle time afterward supports your baby’s healthy happy development. But the JOHNSON’S® Global Bath Time Report found that while 84% of parents say bath time is some of the best quality time they get with their little one, many underestimate its power and benefits.

Emerging science reveals multisensory experiences are critical to helping shape your baby’s growing brain. With opportunities for touch, sight, smell and sound, bath time is an excellent time for you to nurture your baby’s development.

What you can do What your child is learning
Have fun and celebrate your child’s accomplishments, such as squeezing the water from the sponge or floating a toy. She is smart and competent and that you delight in sharing her discoveries when you play together..
Explore and play games like patting the water back-and-forth to make a splash. The skill of taking turns and that engaging with activities together is fun and rewarding.
Cuddle up together after bath time and share a bonding moment That she is loved, which builds her self-esteem.

Building and Strengthening Baby’s Language and Thinking Skills

What you can do What your child is learning
Connect and engage with your baby. For example, when your baby makes sounds and gestures, such as indicating she would like you to read a book, respond with praise and the action she requested. She is communicating with you and you understand. This reinforces that sounds and actions are a good way to show what you are thinking or feeling.
When bathing your baby, talk with her and explain what you are doing together. For instance, while washing his feet, exclaim “Look, now it’s your feet’s turn”. When you talk to your child like this during activities, it helps your child to learn words and concepts like body parts.
Make bathtime fun to help your child learn new skills. Show her how to make a big splash and find her belly under the bubbles. She will learn to make things work by copying your actions, understand cause and effect when she splashes, and discover that things are still there even when you can’t see them when she finds her belly—all while bonding with you.
Sing to your baby or play a song and sing along! Listening to music stimulates the parts of your baby’s brain responsible for memory.

Understanding Physical Development

What you can do What your child is learning
Make bath time fun and educational by offering your baby a variety of toys so she can explore and discover with her hands.  How to have fun and explore in new ways from a seated position. Transferring objects from one hand to another and using her hands to make objects work, such as trying to get the bath stickers to stick to the tub, teaches your baby confidence. 
Point out and talk about your baby’s different body parts as she uses them. Praise her when she uses her hands to pop bubbles and tell her what body part she is using. To recognize her body parts and how they work to help her reach her goals.

Baby Science!

Familiar and pleasant scents can make your baby feel happy. In studies, babies who were bathed with a fragranced bath product (compared to those who were not):

  • Displayed 30% more engagement cues with their parent after their bath
  • And spent nearly 25% less time crying before falling asleep

Remember, part of keeping bath time fun is making sure your baby is safe. NEVER leave a baby alone in the bath. Not even for a second. So gather all the things you will need for the bath beforehand and let the phone ring over to voicemail. Also, be sure to set your water heater below 48 degrees Celsius to help prevent the possibility of scalding.

How to Bathe your baby

Bathtime is a beautiful expression of the intimate bond shared between a mother and her baby. JOHNSON'S® helps you understand how best to bathe your little one. Watch and learn!

At JOHNSON’S®, we believe that every baby deserves more. Learn how we can together transform everyday moments into rituals that provide rich sensory experiences.

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.
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