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Your baby’s skin is not just amazingly soft but is also a unique and essential shield that offers protection from the outside world—but it needs protection too. When you care for your baby’s skin, you also engage his senses, nurturing your bond and his healthy development.

Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.

Your baby’s skin is different than adult skin. It may look perfect, but it is very delicate so it needs extra-special protection and care throughout the first years of life. Compared to adult’s skin, baby’s skin:

  • Is about 20-30% thinner
  • Has a greater tendency for dryness
  • Is more prone to allergies and irritation
  • Absorbs more moisture, but loses it faster

Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturizer that are developed especially for babies like JOHNSON’S® baby TOP-TO-TOE® wash and JOHNSON’S® baby lotion

Over a Century of Baby Skin Expertise

When you’re in the business of caring for the skin of millions of babies all over the world, it’s important to have a deep understanding of what makes baby skin so special.

For over 120 years (and counting) JOHNSON’S® has been pursuing scientific discovery on babies’ skin. We have helped advance 90% of publications on the subject, and have published more research on babies’ skin than any other global skin care company over the last five years. JOHNSON’S® was the first to study how infant skin develops from birth, evaluate products across different skin ethnicities and the first to develop the science that makes our products gentle enough to use near babies’ eyes (now known as NO MORE TEARS®).

Whether you're cleansing your baby's skin or applying moisturizer, you're doing much more than just helping keep his skin healthy. These everyday rituals become more powerful when multiple senses, like smell and touch are stimulated. Pleasant smells, when partnered with your loving touch, can create lasting memories your little one will remember for a lifetime.

Your Newborn's Skin

Your baby's skin is sensitive and needs special care. There are some things you can be prepared for. Read more to find out what they are and what you can do.

Know Your Baby Science

Do you know how many colours your baby can see? Or when she can start smelling things around her? Read on to know all the science about your little one!

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.

Your Baby's Skin Health

Did you know that your baby's skin is thinner and loses moisture faster than adult skin? Read on how to keep it hydrated, healthy, soft, and smooth!

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