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Did you know that Infants who experience routine touch show 50% more eye contact and are 3 times more likely to have an overall positive expression than infants who do not.Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth, communication and learning. Plus, it’s hard to resist that amazingly soft skin! Baby’s skin is much more delicate than your own.

For over 125 years Johnson’s® has created gentle baby products, products so pure and mild, they can be used from the very moment of birth, giving your baby the gentle start, she deserves.

#TheGentlestTouch for a happy & thriving baby.

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Care with #TheGentlestTouch

Johnson’s baby shampoo is as mild as pure water to help prevent eye irritation and redness.

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Nurture with #TheGentlestTouch

Johnson’s baby oil is pure and enriched with Vitamin E to nurture your baby’s delicate skin.

*in-vitro study performed to check efficacy of germ removal activity up to 99.9%

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Last Updated: February 21, 2025

Disclaimer: The content of this website is intended for general information purposes only. It is not intended as medical or healthcare advice or to be used for medical diagnosis or treatment or for any individual problem. Always seek the advice of your doctor or other qualified healthcare provider regarding any medical condition or before starting any new treatment.

100% Gentle Care. From Day 1. : For Daily care Rituals, refer ‘Our Gentle Care Standards’ Section

Each ingredient tested for 12 months : Refer to Home > Get to know us > Safety